Your book trailer should flow without awkward spaces. Having rough notes is good to start but, just like a movie trailer, you need a script. Don’t be afraid to lean on the usual tension-creating tools in your writer’s toolbox. Tension is the push-pull in a trailer that creates the emotion that motivates action. These should already be familiar to you as a writer to keep pages turning.įor example, show what’s at stake if the main character doesn’t succeed, or show the reader what they stand to gain in reading the book (if non-fiction), or even what they stand to miss out on if they don’t! Pro tip: The key to a great hook is creating tension and intrigue. When a person sees the hook, they should immediately get sold on reading the book. You can quote one of the characters, show a glimpse of the setting where the plot unravels, a quote from a review that stands out. Now you just have to convey it in video format. That’s the hook! It should already capture the essence of the storyline or central theme of the book. Use what you’ve already curated for your book’s promotion. This is really author branding 101 and applies as much to your book video trailer as it does to every other aspect of your author marketing. Since your book is written with this target audience in mind, the book trailer should also be made with this audience in mind.Įvery element you choose in the trailer should speak to your target audience, the music, narration (if any), pacing (action trailers will be fast paced compared to romance, for example), fonts used, and any other choices you make in the trailer’s content. Keep the following in mind when deciding what to include in your book trailer: The details in your book trailer should be enough to draw viewers in without giving away the whole story or the plot of the story. When billions of dollars of box-office revenue are at stake, you can be sure a lot of careful research has gone into what makes the perfect movie trailer. You can, of course, also use movie trailers relevant to your genre as inspiration for your book trailer as well. It raises curiosity about the characters, the plot, and the story’s ending.It makes people excited about reading the book.So how do you capture them as a new audience if they don’t know what you have to offer?īy using a book trailer! What Makes a Good Book Video Trailer?Ī good book trailer has the same effect as a good movie trailer. Not enough time to really get what your book is about. Many potential readers will only give your ad or social media post a few seconds of attention unless it’s truly engaging. Not everyone knows you as an author or your books. If done correctly, using a book trailer can help improve your online presence and allow you to reach new potential readers. What is a Book Trailer?Ī book trailer is a short video or teaser that introduces a book in a way that makes people want to read it. We’ve also included our take on why we think each book trailer works so that you can better use them to inspire your own.Īfter extensive research, we found these 21 truly amazing book trailers.īut, before we get into these inspiring book trailers, let’s answer a few frequently asked questions about book trailers. So we decided to research the very best book trailers online. The last thing you want to do is create something that hurts your book marketing efforts. They’re also much more likely to make a purchase after watching.īut there’s a lot of bad book trailers out there. Statistically, most people prefer to watch a video to learn more about something. They’re used to promote books, tell stories, and sell books. Fear not! You can use this online trend to your advantage as an author…īook trailers add another dimension to help readers understand your book. You might be worried that this means fewer people are reading in general. When it comes to online content, people are spending more time watching videos than they are reading the written word.
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